Google Sets End-of-Life Date for Google UA Analytics, Start of New GA4
It’s official – Google “UA” Analytics has an end-of-life date: July 1, 2023. My recommendation: Install a parallel GA4 Property soon. This will let you accrue data under the new GA4, and prepare your site(s) for the future. If you don’t know what I’m talking about, bring it up with your web developer / […]