Google recently announced major changes to the AdWords search marketing platform and ad formats at its Performance Summit, held in Mountain View, California. Important new improvements in the pipeline include 50 percent more ad copy in text search ads, more bidding control by user device (smartphone, tablet, desktop), and a redesigned AdWords interface and […]
Business managers sometimes question the value of using keywords and ad copy including their company’s brand names in pay-per-click (PPC) search marketing campaigns. Why advertise if the brands rank on page one of organic search for free?
There are a number of sound, bottom-line-enhancing reasons why it’s a good idea to have an aggressive branded-term […]
Whether your marketing programs have succeeded or stumbled in 2015, as you look ahead to the rest of the year you’d no doubt like to finish with strong growth and some fresh ideas. Here are five ways your company can quickly break out of a rut and produce big marketing wins.
1. Try “1-2 Punch” […]
Google recently made a flurry of announcements regarding automotive, hotel, and mortgage search and advertising formats at its “Building for the Next Moment” event in California. Even if you don’t do business in one of these industries, the changes could be of interest, because they are likely to be expanded to other categories.
Mobile Search […]
You most likely spend a lot of time, money, and effort to get your business noticed, and to bring potential customers or clients to your website. Whether it’s from a paid click, a headline within an e-newsletter, a tap on a smartphone screen, or a link from a carefully cultivated social media presence, you’ve […]
If you manage a business, you know the importance of getting listed in online maps and directories. But getting listed and including accurate information about your location(s), hours, and goods & services can be challenging. The big player in this game, Google, often gets things right, but it can be difficult to correct Google’s database […]
Most business websites have Google’s free Analytics tracking software installed, and most business managers devote a little time and attention each month to basic web stats, such as visits and pageviews. But Analytics can do much more for your business, becoming a key driver for your organization’s marketing, sales, and communication goals. Analytics is […]
With many of us engaged in budget planning for 2015, now is a good time to take a critical look at your advertising budget and ask if your dollars are being spent as efficiently and effectively as possible. You obviously want to place your well-targeted messaging where potential customers or clients devote their time […]
With the ability to become more and more selective about how you target your marketing and advertising, especially on digital platforms, it is more important than ever to know exactly whom you want to reach with your messaging.
Targeting to general demographics just won’t give you the precision you need to create campaigns that cut […]
Google recently took another step forward in helping business owners manage their free organic search listings with the introduction of Google My Business. Those of you who use Google+ Business and Google Places may have already seen the new Google My Business dashboard if you have logged in to manage your accounts recently. If […]
