With the ability to become more and more selective about how you target your marketing and advertising, especially on digital platforms, it is more important than ever to know exactly whom you want to reach with your messaging.
Targeting to general demographics just won’t give you the precision you need to create campaigns that cut […]
Google recently took another step forward in helping business owners manage their free organic search listings with the introduction of Google My Business. Those of you who use Google+ Business and Google Places may have already seen the new Google My Business dashboard if you have logged in to manage your accounts recently. If […]
The art and science of search engine optimization is alive and well, but it has evolved significantly. Fortunately for those of us who create good, useful content, and put our readers, customers, and clients first, search ranking has become much more accurate, and effective in weeding out the cheaters and spammers. But that doesn’t […]