Google announced a significant new addition to its advertising options at the 2019 Google Marketing Live conference: Discovery campaigns and ads. Discovery campaigns are a form of display advertising that runs in the Google Discover feed, which is most prominent on mobile devices. The Discover feed provides images, context, and information that has more […]
Remarketing advertising lets you reach users who have already visited your site. Most of my clients deploy it. It can be a valuable part of your campaigns, if you use it correctly. I was recently struck by two examples of remarketing, on the same scroll, while reading the New York Times.
The top example, from […]
Google introduced expanded text ads a couple of years ago in response to the clamor for more space for promotional, call-to-action copy. That was successful, but it wasn’t enough in today’s competitive environment. Another factor – modern desktop, laptop, and mobile device screens tend to be larger, and have higher resolution, providing more space […]
NetCrafter Solutions is proud to announce its complete re-launch and redesign of the eCommerce website of a regional icon, the Moravian Bookshop. The previous dated, non-mobile-friendly site was replaced with a state-of-the-art, SSL-secured design and technology stack, with a full suite of eCommerce store features, interactive calendar, live feed from its popular Instagram account, […]
I recently attended the Digital Marketing in Healthcare Summit in Philadelphia, which included a strong lineup of speakers and panelists. Here are my top takeaways.
Marketing is becoming part of the entire healthcare experience.
Patients now have many digital touchpoints in their journeys, and marketing is being integrated into more of those touchpoints. My question about […]
Identifying and Taking Advantage of Mobile Opportunities
Potential customers and clients are continuing to spend more time with their smartphones and other mobile devices, and that is leaving still-unrealized opportunities for marketers.
Consumers spend 25% of their media time with mobile, 22% on the internet using other devices, 36% with television, 13% with radio, and only […]
Google recently announced major changes to the AdWords search marketing platform and ad formats at its Performance Summit, held in Mountain View, California. Important new improvements in the pipeline include 50 percent more ad copy in text search ads, more bidding control by user device (smartphone, tablet, desktop), and a redesigned AdWords interface and […]
Business managers sometimes question the value of using keywords and ad copy including their company’s brand names in pay-per-click (PPC) search marketing campaigns. Why advertise if the brands rank on page one of organic search for free?
There are a number of sound, bottom-line-enhancing reasons why it’s a good idea to have an aggressive branded-term […]
Whether your marketing programs have succeeded or stumbled in 2015, as you look ahead to the rest of the year you’d no doubt like to finish with strong growth and some fresh ideas. Here are five ways your company can quickly break out of a rut and produce big marketing wins.
1. Try “1-2 Punch” […]
Google recently made a flurry of announcements regarding automotive, hotel, and mortgage search and advertising formats at its “Building for the Next Moment” event in California. Even if you don’t do business in one of these industries, the changes could be of interest, because they are likely to be expanded to other categories.
Mobile Search […]