At NetCrafter Solutions, you work directly with president and owner Fred Zahradnik. Fred’s skill in direct marketing was honed at a global direct-response publisher, and has since been deployed successfully for dozens of B2B and B2C clients, ranging from medium-sized businesses, to Fortune 500 corporations. Every proposal from NetCrafter includes relevant business references.
Fred has plenty of real-world business experience and training (MBA), seasoned (and award-winning) copywriting skills, and the ability to execute on a complete program, including strategy and planning, landing page consultation and development, Analytics integration, conversion tracking, and integration with lead management systems. Fred’s certifications include Google Ads (multiple categories) Google Analytics, and Microsoft (Bing) Ads. He also manages successful campaigns in Facebook Ads and has advanced expertise in all aspects of the Facebook advertising and reporting environment.
Depending on the scope and scale of work, Fred may collaborate with his network of like-minded, best-in-class, U.S.-based associates to deliver and manage client projects.
NetCrafter’s service area is: Planet Earth. If physical location and in-person meetings are key to our work together, NetCrafter is located in the Allentown, Bethlehem, Easton (Lehigh Valley) region of Pennsylvania, within easy day-meeting distance to New York and Philadelphia. Fred holds a current U.S. passport, and has traveled on business in nine nations. For a resume-style bio, see Fred’s LinkedIn profile.
NetCrafter Solutions supports non-profits with pro bono digital marketing consulting and management in the categories of environment, open-space preservation and access, and Google Grants. We typically have 1 – 2 pro bono non-profits in our fold.