Google Analytics measures traffic, visitor behavior, advertising performance, acquisition metrics, and more. It is used by most websites, but, in our experience, is also significantly under-utilized by most companies. Analytics is a powerful tool for meeting your business objectives, and it can be set up to provide your teams with insightful and actionable automated weekly reporting. Google has invested significantly in the platform in recent years, bringing features that were once only available in high-end, third-party products into the free Analytics platform.
“Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones.” Google
Complementing Analytics’ increasing power is Google’s Tag Manager, which gives companies and agencies more control than ever over the increasing number and types of tags used to track today’s website activity. Tag Manager provides a tag “container” that lets your marketing team add and control tags safely and quickly via a dashboard, without the need for IT department intervention.
NetCrafter Solutions specializes in Google Analytics and Tag Manager implementation, management, and custom dashboard creation (Fred Zahradnik is Analytics-certified by Google). We also implement conversion tracking, third-party tool integration, conversion funnels, and more. We’ll work with you to turn your website stats into valuable, actionable, graphical reports. Oh, and if your staff needs training in Analytics, you’ve come to the right place.
Analytics is most likely already running on your website. Let us help you make the most of it!